Search Engine Reputation Management(SERM)
Corporate Reputation Management – What Does the Web Say About Your Brand?
It can be easy to celebrate increased visibility once published content and site pages start showing at the top of search results. It is invigorating when SEO begins to pay off, but it can be frustrating when negative consumer reviews and bad PR begin to trump that content.
What do you do when negative reviews, bad press and social commentary takes over the branded results for your organization?
According to Econsultancy, fewer than 50% of companies are measuring data in relation to their online reputation. In order to maintain a positive hold in the search results and grow your business online, you need to proactively manage your corporate reputation online.
Protecting Your Brand with Online Corporate Reputation Management
Your reputation on the web can have a profound impact on customers, instantly changing their mind and driving them to competitor websites. Given the number of customers who research purchase decisions and services online it is easy to see how this can have a long-term effect on your traffic and sales.
Online reputation management as part of an SEO strategy not only works to maintain a positive brand image, but it can also protect your brand if negative content begins to surface in search results – ultimately guaranteeing that those content pieces are far less likely to achieve visibility.
Most importantly, reputation management goes beyond simply pushing negative press beyond visible reach. Reputation monitoring and brand management provides additional opportunities and benefits
- Instantly improve conversion rates on the web
- Dramatically improve positive perceptions and the image of your company online
- Showcase the greatest points of your brand and organization
- Utilize reputation monitoring systems, alerts and listening posts to proactively respond to negative PR
- Devalue negative user generated content with positive PR and social commentary
- Improve brand visibility with additional content marketing
- Identify and find new customers and the communities they use online
- Increase customer retention
Take Control of Your Online Reputation – Contact Us Today
Corporate Reputation Management and Reputation Monitoring with DXSEO
DXSEO provides an effective corporate reputation management solution that protects you from unfavorable posts, content and PR on the web. While it is typically not possible to remove this editorial content from the web – even if inaccurate and defamatory – that content can be devalued.
By publishing a variety of content online including positive feedback, micro press releases, blog, article content and more, we can devalue negative content so it has less of an impact on the search experience of your customers.
In addition, we can gather information on the nature of the negative content so you can utilize that information to modify your existing business, SEO and marketing strategies as needed. Our core focus and the goal of every online reputation management campaign is to control the top 10 listings of major search engines for your name/brand.
Where Does Negative PR Take Place
Unsavory comments, attacks and negative press can come in a variety of forms on the web
- Forum posts
- Social media attacks
- Anti-brand activist social media groups
- Rip-off reports and consumer review sites
- Press releases
To combat these hits to your brand reputation, you need a leader with a time-tested approach to online reputation management. With DXSEO, you can gain full control of your brand on the web and suppress negative information within the search results.